Será Cacau was born from the vision of creating a bridge between cultures, traditions and nature – and this through a single powerful ingredient: 100% pure cocoa.

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WITH OUR HIGH QUALITY ORGANIC COCOA, THE PROPER EQUIPMENT AND SPICES

A personal journey between two worlds

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The founder of Será Cacau Ritual has her roots in Germany, but the coastal region of southern Bahia has been an integral part of her life for over a decade. Today, she lives with her family in Serra Grande, on the Cocoa Coast. It was here that her son was born, and it was here that the vision of combining her professional experience with her passion for cocoa emerged.

With a background in sustainable management, extensive experience in 5-star food and beverage restaurants, and consulting for strategic sustainability structures in companies, Madeleine realized that cocoa is more than just a consumer product. It's a means of connecting cultures, people, and nature.

This realization led to the founding of Será Cacau – a project that combines high-quality, sustainably grown, ritualistic cocoa with social engagement.

This is important to us:

  • Será Cacau is 100% handmade on the Costa do Cacau, in Bahia.

  • Our cocoa is grown in agroforests, in perfect harmony with the ecosystem.

  • All of Será Cacau’s added value remains local, from cultivation to packaging.

Our Team

Our team is made up of independent women who live and work here on the cocoa coast of Bahia. Each of us brings her own story and a deep connection to this place and its culture. Together, we are committed to sustainable and socially just cocoa production that strengthens both the environment and the community.

Madeleine

Founder Will Be Cacau

A true cacao ritual gives us the chance to stop and better understand the world around us. For me, cacao is not just an ingredient, but a gift from the earth, which can only reveal its true power in a healthy and diverse ecosystem.

I believe that true magic lies in the forest itself – in the roots that nourish the soil, in the diversity of life that surrounds it, and in the respect with which it is treated.

I prefer to drink my hot chocolate with vanilla and cayenne pepper.

Our Values

They form the basis of the Será Cacau Project and guide all our decisions.

Sustainability, respect for nature, and the people who grow and care for cocoa are at the heart of this project. We work closely with Cooperativa Cabruca, a community of small farmers in Bahia, Brazil, who practice traditional and regenerative farming methods, such as syntropic agroforestry. These methods protect biodiversity and the delicate balance of the rainforest where our cocoa is grown. Every step of the production process—from harvesting to packaging—remains in Brazil, helping to strengthen the local economy and promote regional value-added.

Inspired by the three ethical principles of permaculture, we shape our actions:

  • Earth Care – Take care of the Earth

  • People Care – Care for people

  • Fair Share

Our cocoa is grown in the traditional Cabruca agroforestry system, which protects the Atlantic rainforest and preserves biodiversity. Through regenerative cultivation methods, we preserve natural resources and promote a healthy ecosystem.

We work closely with small local farmers, guaranteeing fair wages, and promoting education and social projects. Our partnerships are based on respect, transparency, and long-term commitment.

10% of our profits go to projects that protect the Atlantic rainforest and support local communities. We believe in an economy that benefits everyone involved.

Still have questions? We'd love to hear from you.

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